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Going Social: Taking Your Brand to the Masses
We have reached a point where we can no longer consider Social Media the new trend in marketing. Plenty of brands have taken their marketing efforts to Facebook and Twitter, and while new social...
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Social Media and the Speed of Communication
In the spirit of this day, November 6, 2012, I felt that it might be appropriate to speak to the nature of communication and how it has evolved over the course of humanity (for those of you who are...
View ArticlePresident of Tribute Media Receives Awards for Web Strategy Guide
(Boise, Idaho) – Corey Smith, author of “Do it Right: A CEO’s Guide to Web Strategy”, received three awards last Thursday evening at the Idaho Book Extravaganza awards show. The guide was illustrated...
View ArticleBuying Local
With ongoing hard economic times, a lot more people started considering what it means to buy locally. Keeping jobs local, sustaining your local economy, fresh food, etc. One of the reasons I prefer to...
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5 Tips for Getting More Out of Your Facebook Fan Page
To many businesses, Facebook may seem very difficult. Whether you are trying to increase your page’s “Likes”, start conversations with customers or drive traffic to your website, there are many ways...
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The Evolution of Ecommerce
In the days of interweb infancy, the action of purchasing products online was often accompanied with visions of shady characters, sitting far away in an obscure country recently freed from the clutches...
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Wally's New Cubicle
Tags: boise web marketingboise internet marketingboise web developmentboise advertising
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Web Marketing in the Star Wars Universe
A long time ago, in a galaxy far far away, we can naturally assume that web marketing existed. If the complexities of interstellar travel were made possible by hyperdrives and other forms of super...
View ArticleTuesday Tip - Facebook Cover Photos
One of the most important aspects of your Facebook business page is your cover photo. It is the first thing people see when they visit your Facebook business page, so it better look good! So, how do...
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Tuesday Tip - Page Titles
Business owners attempting to bolster their online presence by conducting practices that may increase their website’s ranking on search engine results pages (SERPs), are all at the mercy of Google’s...
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Tuesday Tip - Build Your Brand on Twitter
Getting Started on Twitter can seem daunting, especially if you aren’t familiar with the platform. It is important that if your brand is going to have a presence on Twitter that you take the necessary...
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Tuesday Tip - Using Hashtags
Maybe your business is new to Twitter, or maybe you're just confused about how to use hashtags correctly. Wonder no more! Here is a quick background on hashtags and their purpose:Definition: The #...
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Ten signs your website underperforms
After building and marketing websites for over five years and working in technology, marketing and visual design for many years before that, you can imagine that I've seen my share of the good, the bad...
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Tuesday Tip - Staying Active on Social Media
There is really nothing worse than following a social media link from a company’s homepage only to find that the last post or update that the company made was back during Facebook’s inception. Although...
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Keep it Clean with White Hat SEO
In the world of Search Engine Optimization, there are a number of ways that businesses work their ways to the top of search engines. Some of these tactics are what you would call “White Hat SEO”, or in...
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Metrics for Online Marketers
If you’re a business owner in today’s ever-changing and fast-paced marketplace, then you most likely have an online presence (if you don’t know what that is, then I feel that you must sincerely...
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Tuesday Tip - Social Bookmarking Made Easy
We have all heard about social bookmarking, but are you aware of the many benefits that come along with it? If you aren’t familiar, social bookmarking websites allow users to submit links to web pages...
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Tuesday Tip - Look In The Social Media Mirror
Many businesses have a hard time starting and maintaining a social media presence. Just like anything else in life, getting started is the hard part. There may be times when you feel like you're...
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Tuesday Tip - Get Listed Locally
There are many different aspects that define a company’s web presence, whether it’s their website, their different social media platforms, or their search engine occurrence. Because of the times we...
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